Origami vs PreGTM: two different approaches to live-web discovery
Traditional B2B databases rely on static records. These records often become outdated quickly.
Both Origami and PreGTM share the same core idea. The live web is the most reliable source of current company information.
However, the two platforms have different designs, workflows, and target users. This article explains how each platform works and where each platform fits best.
Side-by-side comparison
| Dimension | Origami | PreGTM |
|---|---|---|
| Primary job | Search, enrich contacts, and send outreach in one tool | Filter and verify accounts before enrichment |
| Data sources | Google Maps, social profiles, directories, job boards, web search | Web search, sitemaps, product catalogs, specification pages |
| Deliverable | Person records with emails, phones, and email sequences | Ranked qualified accounts with direct quoted evidence |
| Workflow scope | All-in-one outbound workstation | Modular account filter before Clay, Apollo, or CRM |
| Turnaround time | 45 to 90 seconds per search | 1 to 3 hours per batch (screens up to 650 domains) |
| Pricing | Monthly subscription with credits ($0 to $499 per month) | Fixed price per campaign run ($149 per run) |
What Origami is built for
Origami is an all-in-one outbound system. It helps teams move from a prompt to an active email sequence quickly.
Origami offers four main capabilities:
- Complete outbound workflow: Origami finds companies, identifies people, finds emails and phones, and sends messages.
- Contact waterfall: It checks five email providers and nine phone providers to find contact details.
- Local and regional coverage: Origami indexes Google Maps listings, social profiles, and directories to find local businesses.
- Fast execution: A search completes in under two minutes. Teams can launch outreach immediately.
Best fit: Teams that want one tool to find local businesses or standard B2B leads, get contact details, and send emails without managing multiple subscriptions.
What PreGTM is built for
PreGTM is an upstream account qualification filter. It is built for teams that already have tools like Apollo, Clay, or Smartlead.
PreGTM focuses on four core areas:
- Deep site analysis: PreGTM crawls sitemaps, product catalogs, and specification pages to understand what an account sells.
- Role disambiguation: It reads site text to identify if a company is an importer, wholesale distributor, manufacturer, or installer.
- Quoted text evidence: Every qualified account includes exact quotes from the website that prove the fit.
- Modular handoff: PreGTM exports a clean CSV of verified accounts ready for enrichment in Clay or Apollo.
Best fit: Teams selling specialized or industrial products who need website proof of fit before spending money on person-level enrichment.
Key architectural differences
1. Search breadth vs crawl depth
Origami searches wide public sources, including Google Maps, review sites, and social profiles. This provides fast surface-level coverage across diverse business types.
PreGTM focuses on deep website crawling. It reads multiple pages per domain to check specific product lines, commercial terms, and operational roles.
2. Output: contacts vs account evidence
Origami delivers individual contact records ready for phone and email campaigns.
PreGTM delivers an account list with quoted text evidence. It leaves person-level contact discovery to dedicated enrichment platforms.
3. Full workstation vs upstream filter
Origami provides a complete sales engagement system. Users do not need extra scrapers or email senders.
PreGTM works as an account filter beside existing tools. It helps teams avoid burning enrichment credits on unqualified accounts.
Choosing the right platform
Use Origami when:
- You want an all-in-one platform for search, contacts, and email sending.
- You target local businesses, contractors, or retail storefronts.
- You want quick list building and immediate outreach from one interface.
- You prefer a monthly subscription model with credit tiers.
Use PreGTM when:
- You already use Clay, Apollo, or a dedicated email sequencer.
- Your profile requires reading product catalogs or technical copy to confirm fit.
- You need direct quotes from the company website to verify each account.
- You prefer flat pricing per discovery run without monthly recurring software fees.
Summary
Origami and PreGTM solve different parts of the outbound process. Origami is a high-speed outbound workstation. PreGTM is a deep account filter that sits beside your existing stack.